Fernando Monge, Jorrit de Jong, and Linda Bilmes; June 2020
In 2018, Bilbao was presented with the Best European City award, adding the prize to a long list the Spanish city had collected since the mid-2000s. The success was often attributed to the Guggenheim museum, giving name to the "Guggenheim effect." This was based on a fairly shallow assessment of the City's transformation. In fact, the building blocks of Bilbao's transformation are to be found in the collaborative efforts established by government entities during the 1990s, in the context of a deep economic, political, and social crisis.
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