Publications

Jorrit de Jong, Carlos Paiva, Carin-Isabel Knoop, and Rawi Abdelal; May 2020 

In 2016, after many months of negotiation, the City of São Paulo approved a new ordinance regulating Transportation Network Companies (TNC). The new regulation allowed citizens to take advantage of innovative services and it enabled city leaders to manage the fleet with significant savings as well as unprecedented transparency and data. São Paulo, the first Brazilian city to adopt this model, faced internal responses ranging from vehement opposition to overwhelming support.

The case chronicles the road to implementation, including lessons learned from the TNC ordinance process and the previous pilots. It examines the efforts of key players—including Administration Secretary Paulo Spencer Uebel—to fulfill Mayor João Doria’s public commitment to fix the transportation model, consider public opinion, and minimize disruption during Doria’s first year in office. The case also explores strategies for implementing innovative practices in government as well as dealing with resistance to change in organizations, especially in the public sector.

Thanks to a gift from Bloomberg Philanthropies, no permission is required to teach with, download, or make copies of this case.

Carin-Isabel Knoop, Carlos Paiva, Jorrit de Jong, and Rawi Abdelal; May 2020 

During his re-election campaign in 2016, Mayor Roberto Cláudio faced recurring complaints from voters concerning the availability of essential medicines at their health clinics. Limited access to medicine frustrated patients and health care providers, raised the cost of treating chronic conditions, and increased the risk of infectious diseases. It also placed the City in violation of Brazil’s constitution that guaranteed access to essential medicines to patients of the public health system, most of whom were low income. In Cláudio’s first term, Fortaleza’s public health network went through significant advances, renovating the majority of its health clinics and improving access to medical personnel. The team’s considerable progress nonetheless fell short of a comprehensive solution for the lack of access to medicine. This became one of Cláudio’s main campaign promises, and a priority for his second term. The case chronicles how he approached a persistent problem, changed tactics and teams, and pushed for the necessary improvements and innovations to fulfill his promise.

The case raises questions around how to deliver on a campaign promise when your organization seems to have hit a ceiling in performance improvement: When do you push harder for better execution and advancement of current systems? When do you invest in something new to achieve optimal performance? What is the role of mayoral leadership in ensuring that goals are achieved?

Thanks to a gift from Bloomberg Philanthropies, no permission is required to teach with, download, or make copies of this case.