Stephen Goldsmith, January 2019
These challenges have created fertile ground for private-sector innovation within the mobility ecosystem. Thus far, the most significant private sector innovation in urban mobility has been ridesharing. Conventional wisdom attributes the birth of rideshare to the proliferation of smartphones and improvements in wireless connectivity and location data in cities. However, the ridesharing industry also relies on dependability and reliability of free public roads, which were a critical component in the development of the modern car-friendly city. Unfortunately, these same public roads lack the infrastructure to coordinate and interact with digital-first services as effectively as they coordinate the physical movement of people and goods.