Victor (Yue) Yuan, Horizon Research Consultancy Group
Co-sponsored by the Hauser Center for Nonprofit Organizations
About the Speaker
Victor (Yue) Yuan is chairman of the board and founder and president of Horizon Research Consultancy Group which was founded in 1992. Mr. Yuan has had more than 20 years of experience in professional marketing, social research and policy analysis, and management consulting. He has published more than 400 research reports, papers, books, and translation works on law, economics, sociology, politic science, and culture. He also specializes in the areas of social group culture, branding, and empirical methodology of design for marketing strategy and public policy.
Mr. Yuan also serves as a long-term and strategic consultant for renowned multinational and domestic media and corporations both in China and abroad. Mr. Yuan is a highly recognized public figure nationwide and is a frequent speaker on areas of market research, consulting, strategy, and social trends in China. He has been a television anchor of the business TV show “Brainstorming” for two years in Shanghai. The show was recently rated as the number one business TV talk show in Chinese in Asia by a Singaporean-based Asian TV Festival.
Mr. Yuan holds a Ph.D. in sociology from Peking University and an MPA from Harvard Kennedy School. He is vice president of China Marketing Research Association and president of Beijing Consulting Association (BCA). In addition, he is an ESOMAR representative and chairman of the China area as well as the director of the board and vice chairman of the Association of Management Consulting Firms (AMCF) headquartered in New York.