Reviews, Reputation, and Revenue: The Case of Yelp.com

Date: 

Thursday, November 10, 2011, 12:00pm to 1:00pm

Location: 

124 Mt. Auburn Street, Suite 200-North, Room 226, Cambridge, MA

Michael Luca124 Mt. Auburn Street, Suite 200-North, Room 226

About the Seminar

Michael Luca is an assistant professor in the Negotiation, Organizations, and Markets Unit at Harvard Business School. Luca studies the role of information (such as rankings, expert evaluations, online consumer reviews, and quality disclosure laws) in market settings. He is interested in understanding which types of information are most salient for decisionmakers, how information is produced, and how it shapes markets. His current work investigates learning in the internet age, where consumer review websites such as Yelp.com are changing the way people make decisions.

Beverages will be served.
This seminar is sponsored by the Transparency Policy Project.