July 27, 2015
- AWARD WON: 2015 Bright Idea
- AWARDEE: Wrong Way Driver Alert System
- DESIGNEE: Wisconsin Department of Transportation and Milwaukee County Sheriff, WI
- JURISDICTION: Wisconsin
The purpose of the Wrong Way Driver Alert System is to gather data on the wrong-way driving issue in Wisconsin. This data is being used to assist law enforcement with providing a more timely response and assisting engineers with targeting location hotspots and measuring the effectiveness of mitigation treatments.