Citation:
Leonard, Herman B. "Dutch", Arnold M. Howitt, and David Giles. 2020. “Crisis Communications for COVID-19”.
Abstract:
Herman "Dutch" Leonard, Arnold Howitt, and David Giles; April 2020
Communication with employees, customers, investors, constituents, and other stakeholders can contribute decisively to the successful navigation of a crisis. But how should leaders think about what they are trying to say – and how to say it?
This policy brief lays out simple frameworks that can be used to formulate the messages that leaders can and should – indeed, must – convey to help their communities and organizations make their way forward as effectively as they reasonably can.