Crisis Communications for COVID-19

Citation:

Leonard, Herman B. "Dutch", Arnold M. Howitt, and David Giles. 2020. “Crisis Communications for COVID-19”.

Abstract:

Herman "Dutch" Leonard, Arnold Howitt, and David Giles; April 2020

Communication with employees, customers, investors, constituents, and other stakeholders can contribute decisively to the successful navigation of a crisis.  But how should leaders think about what they are trying to say – and how to say it?

This policy brief lays out simple frameworks that can be used to formulate the messages that leaders can and should – indeed, must – convey to help their communities and organizations make their way forward as effectively as they reasonably can.

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Last updated on 04/28/2020