@book {1274229, title = {Why David Sometimes Wins: Leadership, Organization, and Strategy in the California Farm Worker Movement}, year = {2009}, publisher = {Oxford University Press}, organization = {Oxford University Press}, abstract = {

Marshall Ganz, Oxford University Press, 2009

Why David Sometimes Wins tells the story of Cesar Chavez and the United Farm Workers{\textquoteright} groundbreaking victory, drawing important lessons from this dramatic tale. Since the 1900s, large-scale agricultural enterprises relied on migrant labor\ {\textendash}\ a cheap, unorganized, and powerless workforce. In 1965, when some 800 Filipino grape workers began to strike under the aegis of the AFL-CIO, the UFW soon joined the action with 2,000 Mexican workers and turned the strike into a civil rights struggle. They engaged in civil disobedience, mobilized support from churches and students, boycotted growers, and transformed their struggle into La Causa, a farm workers{\textquoteright} movement that eventually triumphed over the grape industry{\textquoteright}s Goliath. Why did they succeed? How can the powerless challenge the powerful successfully? Offering insight from a longtime movement organizer and scholar, Ganz illustrates how they had the ability and resourcefulness to devise good strategy and turn short-term advantages into long-term gains. Authoritative in scholarship and magisterial in scope, this book constitutes a seminal contribution to learning from the movement{\textquoteright}s struggles, setbacks, and successes.

}, url = {https://global.oup.com/academic/product/why-david-sometimes-wins-9780195162011;jsessionid=B708B5D63537F9FA65E7837D052FB8AC?cc=us\&lang=en\&}, author = {Marshall Ganz} }