@case {1372176, title = {Driving Change in S{\~a}o Paulo}, year = {2020}, abstract = {

Jorrit de Jong, Carlos Paiva, Carin-Isabel Knoop, and Rawi Abdelal; May 2020\ 

In 2016, after many months of negotiation, the City of S{\~a}o Paulo approved a new ordinance regulating Transportation Network Companies (TNC). The new regulation allowed citizens to take advantage of innovative services and it enabled city leaders to manage the fleet with significant savings as well as unprecedented transparency and data. S{\~a}o Paulo, the first Brazilian city to adopt this model, faced internal responses ranging from vehement opposition to overwhelming support.

The case chronicles the road to implementation, including lessons learned from the TNC ordinance process and the previous pilots. It examines the efforts of key players{\textemdash}including Administration Secretary Paulo Spencer Uebel{\textemdash}to fulfill Mayor Jo{\~a}o Doria{\textquoteright}s public commitment to fix the transportation model, consider public opinion, and minimize disruption during Doria{\textquoteright}s first year in office. The case also explores strategies for implementing innovative practices in government as well as dealing with resistance to change in organizations, especially in the public sector.

Thanks to a gift from Bloomberg Philanthropies, no permission is required to teach with, download, or make copies of this case.

}, url = {https://www.cityleadership.harvard.edu/cases/driving-change-in-sao-paulo}, author = {Jorrit de Jong and Carlos Paiva and Carin-Isabel Knoop and Rawi Abdelal} }