%0 Generic %D 2020 %T Crisis Communications for COVID-19 %A Herman B. "Dutch" Leonard %A Arnold M. Howitt %A David Giles %X

Herman "Dutch" Leonard, Arnold Howitt, and David Giles; April 2020

Communication with employees, customers, investors, constituents, and other stakeholders can contribute decisively to the successful navigation of a crisis.  But how should leaders think about what they are trying to say – and how to say it?

This policy brief lays out simple frameworks that can be used to formulate the messages that leaders can and should – indeed, must – convey to help their communities and organizations make their way forward as effectively as they reasonably can.

%G eng %U https://www.hks.harvard.edu/sites/default/files/centers/research-initiatives/crisisleadership/files/PCL_Crisis-Communications_Web20200427.pdf