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Content Creators, Election Administration, and Voting: Can Social Media Be Used to Improve the Voter Information Environment?

In this webinar moderated by Tova Wang, director of democratic research projects at the Ash Center, panelists Julia Angwin, Amanda Yarnell, Tommy Gong, and Brianna Wiggity Weck explore how election officials can leverage social media’s reach to improve public awareness around voter registration, voting, and election integrity. The discussion builds on the Ash Center paper, “Building Capacity to Use Social Media: How Election Officials Can Leverage Content Creation to Provide Accurate Voter Information,” which outlines frameworks for collaboration between election officials and digital content creators.

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Related Resources

How Americans Navigate Voting Information Ahead of the 2026 Midterm Elections
Captiol building with trend graphic

Additional Resource

How Americans Navigate Voting Information Ahead of the 2026 Midterm Elections

The Shorenstein Center’s 2026 Voting Information Trends project—developed in collaboration with the National Internet Observatory at Northeastern University, the Ash Center for Democratic Governance and Innovation’s Program on Democracy and the Informed Public, and The Civic Health and Institutions Project—provides new insights into the voter information landscape in the United States ahead of the 2026 midterm elections.

Among the resources, an interactive dashboard maps where Americans are finding voting information and learning about key aspects of the voting process—from sourcing polling locations to voter registration. Also included are a series of trends reports gauging perceptions of voting in the lead up to the 2026 midterm elections.

Building Capacity to Use Social Media: How Election Officials Can Leverage Content Creation to Provide Accurate Voter Information
A content creator with a microphone.

Paper

Building Capacity to Use Social Media: How Election Officials Can Leverage Content Creation to Provide Accurate Voter Information

As traditional news declines, content creators play a growing role as information sources. This paper proposes frameworks for effective collaboration between creators and election officials and offers recommendations for officials to develop their own social media content.

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