Paper  

Building Capacity to Use Social Media: How Election Officials Can Leverage Content Creation to Provide Accurate Voter Information

This paper examines the growing role of content creators as information sources in modern society, proposing frameworks for effective collaboration between creators and election officials and offering recommendations for election officials to develop their own social media content.

A content creator with a microphone.

Traditional news sources like newspapers and television are declining in influence as Americans, especially young adults, are losing faith in legacy media and turning instead to social media as a key source of news and information.

As social media platforms are designed to encourage more passive news consumption and risk exposing people to misinformation, election officials must actively intervene to provide accurate, accessible, and trustworthy election information.

This paper examines how state and local election officials can understand and use the content creator landscape to spread credible election information online and meet voters where they are at. It outlines the current social media news atmosphere, explores models for partnering with creators, and offers guidance for officials to develop effective content on their own.

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